IRN-BRU Snowman Advert

Lupus Films collaborated with The Leith Agency to produce a sequel to the iconic IRN-BRU Snowman Christmas advert, originally directed by Robin Shaw. Released in 2006, the beloved ad has aired every Christmas since, ending with the boy landing in Glasgow's George Square after losing his IRN-BRU to the Snowman. In 2018, Shaw returned to direct the sequel, featuring the boy's quest to reclaim his drink in a scenic chase across Scotland. Many original animators were reunited, using traditional pencil-on-paper techniques. Ed Brooke of The Leith Agency praised Lupus Films for their collaborative and talented approach, resulting in a sequel that delighted both stakeholders and audiences.