'The Snowman' 40th Anniversary Ident

In 2022 Channel 4 commissioned Lupus Films to produce an animated ident celebrating the 40th anniversary of the release of their evergreen Christmas special 'The Snowman'. Directed by Robin Shaw, the ident also coincided with the 10th anniversary of the release of Lupus Films' 'The Snowman and The Snowdog', with the Snowdog character also featuring in the 40th anniversary ident.