We’re delighted with the overall viewing figures for The Snowman and The Snowdog, having reached over 11 million people in the UK the show proved to be Channel 4’s most-watched Christmas Eve programme for over a decade. Here’s a breakdown of the viewing figures across all Channel 4 platforms:
– 7.1 million viewers on Christmas Eve
– 2.2 million viewers on Christmas Day
– 1.7 million viewers across all platforms
The Snowman and The Snowdog game for i-Phone/Android also proved to be a hit with over 1 million downloads across all platforms, topping the i-Pad charts and coming in a very respectable third in the exceptionally competitive i-Phone market.
The e-book of The Snowman and The Snowdog reached fourth in the childrens download charts, and thirty second overall.